Charity supporter journeys
Helping charities turn one-time supporters into long-term champions.
You’re doing important work. But maybe your comms feel a bit disjointed. Maybe your donor journeys could be more thoughtful. Or maybe you’re relying too much on campaign spikes and not enough on sustainable engagement.
That’s where we come in.
We help charities and nonprofits map, improve, and manage their supporter email journeys—so they can create better experiences, raise more money, and feel more in control of their comms.
Supporter journey mapping
Email strategy and automation
Team training and coaching
Message and process alignment
We’ll help you connect the dots between what your supporters need to hear and what your team needs to say.
Our work combines:
The Problem We Solve
Most charity comms plans focus on output—“how many emails should we send?”—rather than experience.
The result? Supporters who give once and vanish. Journeys that stop after a single welcome email. Donor reactivation that never quite takes off.
Your team is working hard. But the processes and content you need to retain supporters and steward relationships just aren’t clicking into place.
Sound familiar?
🗺️ Supporter Journey Workshops
Bring your comms, fundraising and supporter care teams together to map the full supporter experience—from first contact to long-term loyalty. In just 2.5 hours, we’ll work with your team to:
Spot gaps and drop-off points
Plan more thoughtful welcome and re-engagement journeys
Improve stewardship and repeat giving
Turn existing tools (like Mailchimp or your CRM) into powerful relationship builders
This isn’t about theory. It’s a hands-on session that gives you a clear, actionable plan.
📍 Virtual or in-person in the UK (please chat to us about US/Europe pricing)
🕒 2.5 hours
👥 Tailored for up to 30 people
What We Offer
💌 Email Marketing Training for Charity Teams
Your team is already doing brilliant work. This training helps them do it with more confidence and less guesswork.
You’ll learn how to:
Build compelling campaigns that connect with your supporters
Write emails that drive donations, not just clicks
Set up automations to save time and boost supporter retention
Whether you’re sending your first campaign or overhauling a complex setup, this training gives you the tools to make every email count.
✨ 1:1 Coaching for Charity Marketers & Comms Leads
Need a thinking partner to help you figure out what’s next—and how to get there? Our four-month coaching programme is for you.
You’ll get:
Monthly 1:1 sessions
Document and comms review
Slack support between calls
A space to reflect, reset and rebuild
We blend coaching, mentoring, and practical support so you walk away with clarity, confidence, and comms that deliver.
We don’t make pricing the footnote.
Check out our transparent pricing guide.
Why choose Maybe Later?
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We meet you where you are, filling in as much or as little of the ALIGN framework as your business needs.
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You’ll leave with strategies you can actually use—no fluff, just clear, actionable plans that fit your business and your team’s capacity.
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Whether it’s better retention, stronger relationships, or higher ROI, our strategies are designed to drive meaningful outcomes. And along the way, we make the process as enjoyable as it is effective.
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Working with Maybe Later feels like having an extension of your team—one that’s genuinely invested in your success. We keep things simple, straightforward, and yes, even fun. Because getting results doesn’t have to be complicated.