Stop treating email like noise.
Turn it into your most powerful conversion engine.
We help purpose-led organisations design smarter email strategies, build journeys, and run campaigns that raise money, nurture relationships, and give teams more confidence in just 90 days.
Most teams treat email like a series of one-offs, a newsletter here, a campaign there…
The result?
Disconnected lists and messy data
Rushed, last-minute campaigns
Emails that don’t raise what they should
Teams who don’t feel confident pressing send
Sound familiar?
Email only works when it’s part of a strategy.
When every touchpoint builds trust, nurtures relationships, and moves people towards action.
That’s why we combine email strategy with journey-thinking. So you don’t just send more emails — you send the right ones, to the right people, at the right time.
We’ve helped 80+ organisations across the UK — from national charities to consultancies serving non-profits.
For Charities:
Raised £12,752 in one campaign after re-engaging 2,000 dormant supporters.
Delivered £15,000 through a summer appeal, even in a period of donor fatigue.
For Consultancies:
Turned a messy newsletter into a client-winning nurture sequence.
Improved open rates by 28.8% and achieved a 63% winback rate
Corporate client secured £100k project — all from a newsletter reply
Choose your path 👇
Working with Alex at Maybe Later has been genuinely transformational for how effective our marketing is. Our marketing is now a wheel that turns people towards inquiring about our services. We’re in control of how quickly that wheel turns, so that if we have quieter months we can change our marketing to get more enquiries, and in busier months keep people warm until we have capacity. It's really exciting to be able to predict what's going to land and what's going to create customer action. Working with Alex is the best investment we’ve made at Fireside Fundraising.
Andy King, Fireside Fundraising
What Clients are Saying
Are you the right fit for us?
We work with teams who are doing brilliant things, but know their email and supporter journeys could work harder.
Our clients are often right in the middle of delivery: running campaigns, managing busy inboxes, and juggling input from fundraising, comms, and digital teams. They’ve got data, targets, and a good sense of what “should” be happening — but they need a partner to help turn that knowledge into a clear, confident strategy.
You’ll fit right in if:
You work in a charity or purpose-driven organisation with overlapping priorities — fundraising, engagement, and service delivery — and want your email strategy to support all three.
You’ve got strong engagement rates, but conversion feels low and your emails don’t always reflect how diverse your audiences really are.
You’re tired of broadcast-style newsletters and want to build smarter, more joined-up journeys that balance engagement with asks.
You’re ready to move beyond guesswork — to see what’s really happening in your data and use it to make evidence-based decisions.
You want a practical partner, not just a report: someone who can help you align teams, simplify processes, and design emails your supporters actually want to open.
We work best with people who care deeply about their audience experience — and who are ready to build the strategy, systems, and confidence to back it up.
The Experience Edit
The newsletter for marketers who want their content to actually drive action — not just fill a calendar.
Expect no-nonsense, actionable advice every other week on:
→ marketing
→ automation
→ and experience design