Email Marketing Strategy
A 4-week strategy project designed to give service-based businesses everything they need to position themselves as thought leaders, build deeper connections, and build on year-on-year growth.
Prices from £2,500
Is this you…👇
Content creation is taking longer than ever, even though you have support around you
Creating your newsletter feels like a slog
You’re flat out, and email marketing has fallen to the bottom of your to-do list
You’re not generating sales via email
You have loads of content ideas but don’t feel confident posting them all
You’re not sure which marketing activity is working or why
If your social media disappeared, your email list would not be ready to buy from you
Enter the Email Elevation Framework. ⚡️
We’ve designed a framework that strips out all the strategy BS and helps you create strategic content in record time and shortens the sales process so you can spend more time doing what matters to you.
How it works…
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Your marketing is filled with rich insights about your audience and clients — but only if you know where to look. In this audit phase, we review your messaging, email activity from the last 12 months and supporting social content.
All you have to do is give us access to the relevant platforms and we’ll do the rest.
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In this step, we create a comprehensive email strategy that creates new sustainable revenue in the business, thanks to tools like automations and content repurposing.
Email is about so much more than newsletters. Use it properly, and your email can be the richest organic dataset in your organisation.
This strategy spans one-off campaigns, automations, database management and more.
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Give your email marketing enough attention, and the data you can extract from it can inform everything from product development and social media content creation to 1-2-1 sales outreach. Supported by our advisory services, this final step is all about tactical execution and review.
What’s included :
1/2 day virtual session to align business objectives with your marketing activity
A one wee deep dive into all your marketing content
Comprehensive email strategy document
An Email content schedule in Google Docs that helps you plan newsletters months in advance to support your sales cycle
A bloody useful document that tells you how to effectively manage your email database, segmentation and tagging
Sales outreach recommendations so that you can use your newsletter reports to book more clients
Email marketing copywriting recommendations
6-month strategy check-in that suggests small data-informed changes that will increase email performance and revenue
At the end of our 4-week project together, you will have a 12-month email strategy that will allow you to finally show up persistently in your marketing and sell more by creating less.
👋 Goodbye marketing-induced burnout
✨ Hello, space and room to breathe.
— Louise Morris, Founder of Summit Fundraising
“Alex was a joy to work with and I’d recommend for any business or organisation who wants to improve their email marketing and build a stronger community and business. She has all the technical know-how, but beyond that she’s given me so much more confidence in my voice. I’m so delighted that people joining my email community will get messages that sound like the real me (without the sales tactics and techniques that I’ve always felt so uncomfortable with) ”
But what if the word ‘strategy’ brings you out in a cold sweat, or the last strategy you invested in left you feeling underwhelmed?
I’ve got you. All my strategies are brain-first built to be living, breathing parts of your business, not some jargon-filled PDF saved where all dreams go to die: your ‘plans’ folder.
Why choose me?
I’ve worked in B2B marketing for nearly a decade, helping purpose-driven organisations combine super solid strategy without the nonsense with data, storytelling and automation to grow their email lists and income.