The Blog

From digital fundraising lessons and agile comms practices to my favourite museums in the North East. Expect a mishmash of everything I think makes work more impactful, calmer — and more fun!

Alex Fearon Alex Fearon

Your Email Marketing Project Blueprint

Steal a copy of the perfect email project blueprint for purpose-driven brands looking to level up their email marketing. Copy it to implement internally, or use the stats in this post as the nudge you’ve been looking for to invest in your email marketing.

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Alex Fearon Alex Fearon

The Email Marketing Glossary

Email marketing gives you more data than any organic marketing channel. But it’s only valuable if you know what it all means. This glossary shares 18 terms every email marketer should know.

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Alex Fearon Alex Fearon

How to get ready for Gmail changes 📬

In October 2023, Google announced its making some changes regarding deliverability that come into effect 1 Febraury 2023. Download your free guide to keep your emails out of spam.

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Alex Fearon Alex Fearon

How to run ADHD-friendly marketing projects

A major part of whether a project is successful or not is how you run it, but in today's fast-paced and ever-evolving work environments, project management styles don’t accommodate neurodiverse people. Here are 4 ways I run email marketing projects with my clients that are ADHD-friendly.

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Alex Fearon Alex Fearon

Is Email Dead? 2023 M+R Benchmarks review

M+R Benchmarks has some of the best non-profit sector email data around. In this blog post we dissect the good and the bad, as well as what you need to focus on to improve the performance of your non-profit email programme

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Alex Fearon Alex Fearon

The Small Charity Email Marketing Guide

For 2023 Small Charity Week, I donated a day of my time to free coaching calls for small but mighty organisations.

These are the 7 email marketing lessons that came up throughout the day you need to know to turn your email marketing into a channel that builds community and helps you change the world. Learn why you shouldn't fear emailing more frequently and how segmentation can optimize open and click-through rates. We also explore the game-changing benefits of email automation for small charities. From turning email marketing on its head to embracing experimentation and playfulness, we provide actionable tips to revitalize your email campaigns.

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