Find, Feel, Deliver
The charity email marketing programme helps busy marketers and fundraisers take your email marketing to the next level.
Perfect for non-profits who have never run a re-engagement campaign before, and want their email data to be in top condition ahead of their next appeal.
Reach more. Raise more.
According to Charities Aid Foundation’s 2022 UK Giving Report it’s around 5 to 7 times cheaper to retain donors than it is to acquire new ones….
Yet, we still keep neglecting our newsletter subscribers 🥲
Is this you?
Hands up if…
You’re part of a small to medium-sized charity or non-profit with an existing email list
You use an email platform like Mailchimp, MailerLite, CampaignMonitor or Emma
You’ve got an upcoming campaign/appeal that has an email component
You plan on using email for event stewardship
You want to deliver a more personalised and thoughtful experience to your audience - with ease and purpose
But you’re flat out and email has fallen to the bottom of your to-do list
You're worried your next appeal emails won't deliver because you've never/hardly cleaned your list
You know how powerful email marketing is but you’re feeling overwhelmed by the technical stuff
You need a more action-focused, results-driven approach with baked-in storytelling and empathy mapping
You want to approach your 2024 email strategy with confidence and consistency
Why Find, Feel, Deliver?
I dreamt up and designed this programme to empower YOU to get your email
data in-check, fall in love with your email marketing again and get the results you deserve.
To smash imposter syndrome and flourish in your year-end strategy.
To generate big wins with campaigns that are purpose-led and aligned with your mission.
You’re already doing amazing work. Let’s get it out there.
Find the answers, expert advice and technical clarity you need to simplify and get comfortable with email. Demystify email deliverability, clean your data, re-engage the subscribers cooling off in your list and plan fresh campaigns poised for success.
Feel confident, raring to go and wholly capable of creating impactful, people-first campaigns for the right segments in your list. And tell stories that make your audience feel when they open your emails.
Deliver emotive, high-converting emails as part of year-end appeals. Raise more funds and attract more donors with ease. And take your newfound skills, momentum and enthusiasm for email into the rest of the year.
What you get:
6 on-demand lessons content
Templates and workbooks
12-month access to recordings and transcript
One-off payment of £299
OR
2 monthly payments of £149.50
Find, Feel, Deliver Alumni 🤘
Invite in new email energy⚡️
Programme Structure
Click the ‘+ ‘ to discover what you’ll learn
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You’ll learn how to review your organisation’s true email performance.
By the end of the lesson, you’ll understand what working, what isn’t, the people in your audience, how well you know them and the content they should receive.
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How do emails actually reach our inboxes? In this lesson, you’ll retrace an email’s steps, demystify email deliverability, and list hygiene so you can refine your segments and make sure your campaigns are reaching the right people with the right message at the right time.
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Create your re-engagement campaign!
You’ll learn how to determine which subscribers are cold, warm or VIP, identify what content you need to reactivate a subscriber and choose stories for your campaigns.
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You’ll learn how to review your re-engagement campaign results and clean up your data so you can extract relevant, meaningful insights to inform future campaigns.
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You’ll discover how to take the insights you’ve learned about your subscribers and work those findings into upcoming email campaigns.
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This final lesson explores email marketing trends, how to use email data to create better experiences and which ideas to test next
“I loved the Find, Feel, Deliver course. The weekly sessions were perfectly paced and the 'homework' made sure that everything I learned was put into practice during the course. I came away with loads of ideas and it's already had a positive impact on our email marketing strategy.”
- Gemma Wild, Heritage Manager at Glasgow City Heritage Trust.
“Alex is a rare combination of being super knowledgable but also very good at sharing that knowledge. I learnt so much that will really help in my organisation
- Lucy O’Brien, Communications Officer at UNISON
Ditch that feeling you’re not doing email well….
Need an invoice instead of paying online? Fill in this form. 📝
Meet your instructor
*
Meet your instructor *
I’m Alex.
I founded Maybe Later to help people fall in love with storytelling and digital marketing again and help teams with real purpose do email really fricken well.
I scoured the internet for an up-to-date charity email course to refer people to, but I couldn’t find one.
So I created one.
If you’re tired of your newsletter feeling like a chore, or you’re ready to be more strategic without all the relentless jargon, I hope you’ll join me.
Your investment
Smash your fundraising targets with heart-led, optimised email marketing
Group programme
6 on-demand lessons
Templates and workbooks
12 month access to recordings and transcripts
One-off payment of £299
OR
2 monthly payments of £149.50
Working with Alex has been brilliant. We have a small number of staff members and Alex was able to help us figure out a plan of action that would have the biggest impact on our email programme whilst remaining realistic to our resources. She is extremely friendly, approachable and no question is stupid. Her knowledge and customer service make her my first choice when it comes to email.
– Rhia Docherty, Individual Giving Manager at Sumatran Orangutan Society
FAQs
What’s included in Find, Feel, Deliver?
As part of this group programme, you’ll have access to 6-hours of on-demand lessons so you can learn at your own pace. Every week has worksheets or templates so you can start implementing straight away.
What will I get from our sessions?
You’ll walk away with a clear understanding of email deliverability data and how to clean your data to improve future campaign success rates. You’ll learn how to find and build segments to send one-off campaigns. I’ll teach you how to identify subscribers who are cooling down, warming up or sitting at VIP status so you can create more specific, people-first communications. I’ll also show you how to do extra data collection, personalised empathy mapping and develop a human-centric email content plan.
What will I achieve in this programme?
You’ll run a re-engagement campaign to win back subscribers who were cooling off, get your segments organised and extract meaningful data to inform a successful strategy for your next big appeal. You’ll also have time throughout the week after each lesson to action the steps we discuss.
I feel a bit overwhelmed by email marketing and data. Is this right for me?
Absolutely! One of the aims of this programme is to give you clarity so you can walk away feeling inspired and confident in creating email campaigns that feel good to you and your audience. By investing in this piece of the marketing puzzle, you can create beautiful journeys for your audience and generate powerful results.
Do we need a big email audience?
To get the most out of this course, you need an audience of at least 750 subscribers. This is so that the email segment you learn to build for your re-engagement campaign will reach more people
What data does my email marketing platform need to give me to get the most from the course?
At the very least, your email marketing platform must give you open and click-through rates. Ideally, your platform should also give you bounce rates and unsubscribe rates.
If your platform doesn’t give you these, this course is not right for you.